Wholesale, for coffee roasters
Your cafés text you at 6 AM. Your invoices go unpaid. Your wholesale is held together by hope.
Lumahflow replaces the chaos with one system that actually runs it. Catalog, ordering, invoicing, payments — finally wired together.
0% PLATFORM FEE, ALWAYS · ONBOARDED BY HAND
The chaos
You are the system. That is the problem.
Three things that happen every week in a wholesale roastery, and nothing catches any of them.
The 6 AM text
They think they ordered. They did not. Now you are rebuilding a roast schedule from a text thread before the first cup of the day.
The unpaid invoice
Sent two weeks ago. Three follow-ups later. Still no money — and you are the one who feels awkward about asking for it.
The ghost café
They used to order twice a week. Now nothing. You do not know if they are slow, struggling, or already buying from someone else.
The system
Three loops that close without you in the middle.
Everything below is live in production at a working roastery — not a roadmap slide.
The café orders itself
Your catalog, your prices for that account, their own portal. They place the order at 9 PM when they notice the hopper is low. It lands in your roast queue already correct — right coffee, right weight, right bag, right account. Nobody transcribes anything.
Answers the 6 AM text0.0%
STOP PAYING THE GROWTH TAX
0% platform fee for every roaster, at every tier. You pay Stripe's rate. We take nothing on the money your cafés pay you.
The invoice collects itself
PDF sent. Card paid in the café's own portal. The money lands in your Stripe account, and the invoice marks itself paid. Overdue? Reminders go out at 8 AM in the café's timezone, and ordering pauses until it clears — without you sending the awkward text.
Answers the unpaid invoiceYou see the relationship
Every account is measured against its own rhythm, not a single rule. Which cafés are healthy. Which are slowing down. Which have not ordered in weeks. Before one ghosts you, you already know — while there is still time to pick up the phone.
Built by a roaster. Proven by a roaster. Built for yours.
Pricing
Priced by how many wholesale accounts you carry. Nothing else.
We don’t do self-serve trials — we set you up by hand, free, and you decide if it fits before you pay anything. Full tiers, the Bounty Loop and founding-roaster terms live on the pricing page.
Founding Roaster — N° 01–50. The first fifty roasteries to run their wholesale on Lumahflow become founding members. The number is awarded when you go live, not for joining a list — and it comes with a direct line to the roaster who built this.
Every café you supply gets CaféFlo free. Not a trial — free. Their portal is wired to your catalog, so reordering from you is one tap and reordering from anyone else is a phone call. You are not just their roaster; you are the reason their back office works. And when a café grows into the full suite, you earn a share of it — the software that runs your wholesale quietly earns its own keep.
The Founding 50
Fifty roasters. Then the door closes.
The first fifty roasteries to run their wholesale on Lumahflow become founding members — N° 01–50. The number is earned by going live, not by joining a list. We onboard by hand, a few roasteries at a time — so leave your email, or book a 15-minute walkthrough and skip the queue.
We onboard roasters by hand, a few at a time — so the people using this get a real setup, not a signup form. We set you up free, and your founding membership is reserved the day you start.